Among the most exciting breakthroughs around artificial intelligence (AI) is agentic AI: a new breed of AI that doesn’t just follow instructions, but acts independently of human input to make smart decisions, and adapts on the fly to solve complex, real-world problems. Maybe you’ve heard of agentic AI and wondered what it is, or more importantly, what it can do for your small and medium-sized businesses (SMB)?
We’ll break down what agentic AI is, how it works, and why it’s helping small business owners like you level up, big. Let’s dig in.
What we’ll cover:
- What is agentic AI for small business?
- Core components of agentic AI
- Examples of agentic AI for small businesses
- How to get started with agentic AI in your small business
- Challenges for small businesses
- Agentic AI as a growth partner for your small business
What is agentic AI for small business?
Agentic AI is the technology that powers AI agents to operate independently, think, decide, set objectives, and reason with minimal human intervention. This technology provides a comprehensive platform that enables smooth interaction and collaboration between AI agents and humans. It’s equipped with various tools and services, which allow AI agents to learn, adapt, and work together to handle intricate and dynamic tasks swiftly.
You may have heard the term “agentic AI layer.” This layer sits on top of your customer relationship management (CRM) where you keep track of all your customer’s information for sales, marketing, and service. Agentic AI actively uses that data to make decisions and take actions for you. For example, agentic AI systems like Agentforce learn how humans behave and manage diverse and dynamic scenarios.
Agentic AI is that friend in business that will understand your problems (or context), learns from every interaction you have, and then makes decisions just like you would. It’s that intelligent, autonomous AI that goes beyond automation. For example, a chatbot can only answer basic questions, but agentic AI can personalize conversations, or solve problems based on conversations based on each customer’s history. Let’s dive into why this is important to your business.
Why agentic AI matters for small businesses
The benefits of AI are real, and the agentic layer for your small business simply means – where does it all fit. In fact, 35% of customers would prefer working with an Al agent instead of a person to avoid repeating their concerns. Here’s why you should pay attention to it.
Agentic AI can help you overcome resource constraints. It can handle tasks like answering customer questions and managing invoices.
It can interpret your customer data, schedule meetings, filter emails, and analyze reports to enhance your productivity. It can automate complex workflows like sales, marketing, and customer service. By providing 24/7 customer support through AI agents, agentic AI keeps your customers happy.
for different areas that you can apply it to:
Marketing automation agents
Marketing automation agents help you design, craft, launch, and optimize your promotional efforts. The agentic layer of your CRM tracks how your ads are performing, predicts the best times to post on social media, adjusts budgets according to insights.
Sales development representative (SDR) agents
